Creative guides
Start with a specific creative problem. These guides explain the decisions behind our work, then lead to the relevant projects and materials.
Build a scroll-video website without rebuilding the interaction
Keep the visitor's scroll experience stable while changing the background world.
Read the guide ↗Write a motion graphics prompt for a product film or animated logo
Describe what the viewer should understand, then define the sequence that makes it clear.
Read the guide ↗Plan an image-to-video workflow with a natural camera move
A stable first frame and a clear order of movement make a shot easier to reproduce.
Read the guide ↗