Write a motion graphics prompt for a product film or animated logo

Start with one message and one viewer

A useful motion graphics prompt describes the outcome before the visual effects. For a SaaS introduction, identify the user, the problem and the feature that solves it. For an animated logo, define the brand's tone and where the animation will appear. For an app demo, pick one action the viewer should understand.

Write a one-sentence takeaway and decide the intended placement: website hero, product launch film or social post. The placement determines the format, useful duration, safe text area and whether the film must explain itself without sound.

Turn the idea into a timed sequence

Break the film into an opening, a demonstration and a closing. Give each part a purpose rather than requesting a collection of unrelated transitions. An opening can show the problem; the middle can animate the feature; the ending can hold the logo and a short next action.

Describe the hierarchy of text, the movement of the main subject and the transitions between scenes. State the required wording exactly and keep it short enough to read. Reference images, logos and interface screenshots should clarify the subject; avoid asking the model to invent claims or interface details that are essential to the message.

Choose the right kind of motion

Motion graphics built from shapes, type and interface elements are useful when positioning and readable text matter. Generated cinematic footage serves a different purpose, such as an atmospheric background or a continuous camera shot. A project can combine them, but the brief should explain which part does which job.

For a logo animation, check the final lockup against the supplied logo. For a product film, check the demonstrated action and the exact on-screen wording. Watch once with the sound off and once at the intended screen size; small text and overly fast cuts often become obvious there.

Review the result against the brief

A practical brief includes subject, audience, sequence, visual tone, assets, screen text and delivery format. If the result needs a revision, name the specific scene or element to change and explain the intended effect. A precise revision is easier to evaluate than a request to make everything more impressive.

LUDGI's motion board lets you explore examples and the creation options available for your account. Read each project's description and materials before using its prompt or files. Use only assets whose usage rights you have checked, and treat music, voice and logo rights as part of the production plan.

Before you publish

• One message, audience and intended placement are defined.
• The opening, demonstration and ending form a readable sequence.
• Logo, interface details and on-screen text match the supplied assets.
• The film works at its delivery size and without sound.

Continue making

Technical references

• Remotion compositions